Manawatu-Whanganui’s strength is in primary production and agricultural research, driving the local economy and contributing significantly to New Zealand’s dairy and meat industries. The region also offers significant food and biopharmaceutical expertise, including FoodHQ, a food industry gateway to scientists from nine New Zealand R&D organisations.

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Palmerston North, the region’s largest city, is a key logistics centre due to its location, flat land and excellent transport
infrastructure. This enables further growth in the region’s major sectors as well as offering potential for direct investment in logistics. As an attractive, well-connected and accessible location, Manawatu-Whanganui has a proven track record as a location for contact centres and other business process support operations, to serve New Zealand or international customers.

Regional highlights

  • Agribusiness leader
  • Global food innovator
  • Biopharmaceutical production
  • Logistics and business support nerve centre

Areas of opportunity

An agribusiness centre of excellence

The agriculture sector underpins the economy of Manawatu-Whanganui. The region is an important producer for the New Zealand meat and dairy industries. The growth and productivity is supported by the strong research base and innovative agritech manufacturers.

Strength in food innovation

The Manawatu-Whanganui region provides a suite of production, manufacturing and biopharmaceutical expertise. Palmerston North, the region’s largest city, is home to FoodHQ, which brings together world-class expertise in food innovation and research to benefit the industry.

Contact centre and business support hub

Manawatu-Whanganui has positioned itself as a centre of excellence for contact centre operations and offers an attractive location for international firms to establish or relocate their contact centre operations due to its affordable living, central location and stable workforce.

Download the full regional investor profile below

How Manawatu - Wanganui Compares

Who to contact

New Zealand Trade and Enterprise

For more information on opportunities and guidance about investing in New Zealand, email our investment specialists.

Spearhead Manawatu

Spearhead Manawatu, working closely with Vision Manawatu, the local economic development agency, is an innovative programme responsible for attracting strategically important business and investment. It provides a professional and hassle-free gateway to the global investment opportunities across the region.

For more information and help in the region, contact Spearhead Director, Craig Nash.

Sector strengths in Manawatu-Whanganui

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