The region contains New Zealand’s largest area of plantation forest, is the largest producer of kiwifruit, avocado and related horticultural products, and is a significant dairy producer, with a developing aquaculture industry and strengthening Māori economy.
The geothermal energy resource can be further developed to unlock wood processing opportunities.
- Geothermal energy advantage
- New Zealand's forestry heartland
- Clean coastal water
- New Zealand's largest international port
Areas of opportunity
Forestry and wood processing heartland
The Bay of Plenty has New Zealand’s largest area of plantation forest. The region’s wood and geothermal energy supply can be further leveraged and customised by processors to meet ongoing export needs for wood and wood fibre products.
Powering food production
The Bay of Plenty’s horticulture sector – centred on kiwifruit and avocado production – is experiencing strong growth, with opportunities for alternative land use such as manuka honey plantations and other niche crops also being investigated. The establishment of New Zealand’s largest marine mussel farm in the Eastern Bay of Plenty is creating significant opportunities, from hatcheries to farming and processing.
Leading-edge manufacturing and research
The region is building on its expertise in engineering and technology to support wood processing, agricultural, titanium and geothermal industries to develop an innovative high-value manufacturing capacity.
Who to contact
New Zealand Trade and Enterprise
Bay of Connections
The Bay of Connections, coordinated by the Bay of Plenty Regional Council, is the economic growth strategy for the wider region. Four Economic Development Agencies (EDAs) in the region work together on regional projects and the relevant EDA will work one-on-one with potential investors to ensure a smooth transition into the Bay of Plenty.
For more information and help in the region, contact Bay of Connections.