Preparing your strategy
Knowing who your competitors are, and recognising potential risks, will help you succeed in a new market.
There are many options for entering an overseas market - choosing the right one for you depends on a number of factors.
Competition in overseas markets can be fierce. To succeed, your business needs to have the credibility, capacity and capability to cope with entering a new market.
Competitor analysis helps you determine if you can realistically compete in a new market, so take the time to find out as much as you can.
Learning about your competitors will help you decide which customers to target, and how to market and price your product or service.
Should you approach customers directly or work with an intermediary?
As with any method of market entry, selling online requires planning and focus for success.
If you are exporting to a market for the first time, you may wish to use an agent or a distributor.
Building and maintaining relationships is an essential part of doing business.
The best way to manage risks in international trade is to anticipate, reduce or avoid them.
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