Preparing your marketing and sales
Marketing, branding and promotional tactics can give you the edge over your competitors along with a well-articulated business pitch and excellent customer support.
You may have a great product, but if it doesn’t meet customer needs, it is unlikely to be viable.
A well-researched and implemented export marketing plan can help create a sustainable, long term business relationship with an overseas market.
Devise a blueprint for how you will present yourself across all the touch points of your business with potential customers.
For export success, you need to be able to clearly and concisely explain why a potential customer should buy from you.
Making sales at the right price is vital for export success.
Selling your products online can be an efficient, cost-effective way to grow your brand, without having to travel to your target market.
Once you’re clear about your export promotional objectives, consider which tactics will produce the best results for your business.
Trade shows are good sources of both market intelligence and leads, but they involve a significant investment, both in terms of money and time, so make sure you have a plan.
How will you support your customers if something goes wrong?
Competition law protects competition between firms to ensure they act ethically towards each other and consumers.
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