Digital marketing is essential if you want to grow your company and reach international audiences. It places the consumer at the centre of your business – whatever you’re selling.
Businesses wanting to build a global enterprise need a digital marketing strategy because today’s consumers – whether they are end users, distributors or suppliers - won’t wait; they have instant access to information and they expect a response.
To survive and thrive in such a dynamic environment, businesses need to understand the opportunities of the digital market. You need to be clear about why you are in business. You need to know how you will respond to your customers’ needs – in the ways that customers identify as relevant to them.
It’s not just about marketing though – the digital space can help you connect directly with your customers, gaining valuable feedback and insights that can help you tweak your business practices and improve the customer experience.
It’s also a brilliant way to build your team ethos. How? A digital approach opens up the opportunity for everyone along the value chain to have oversight of internal processes – and offer constructive suggestions for improvement, which could also improve your bottom line.
- What works best in digital marketing today? Check out the 'State of digital marketing in 2015' infographic by Smart Insights.
- Read the McKinsey & Company blog on 'Digital disruption: Six consumer trends and what businesses need to do now'.