Public Relations, or PR, is one of the most powerful and cost-effective ways you can build your brand.
The rules around being successful in getting your story told – whether in New Zealand or another country – are largely the same. There are some subtle differences from country to country, however, and making an effort to understand these differences will greatly improve the effectiveness of your PR activities.
Ask others who export to your target market for tips on approaching local media and influencers. Don’t be afraid to ask media and influencers directly what they are interested in and the best method for communicating with them.
When it comes to building your PR plan, here are a few ‘How to’ guidelines to help get you started: