Does your marketing collateral have visual impact? Does it feature attention-grabbing content? Is it right for your export market?
If not, it might be wise to update your collateral before entering a new market. The competition in other markets is far larger than home, so your marketing material must stack up.
Your collateral should tell a customer everything they need to know quickly and convincingly so they can make an informed purchase.
Your website, business cards and letterhead are some of the types of collateral you can use to represent your brand identity and business capabilities.
The NZ Story Business Kit contains free, professional quality resources to help businesses showcase the unique value New Zealand offers.
To work out what to spend your money on, start with what’s essential for your business exporting plans.
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